You can't sell anything if you can't tell anything
If you aim at nothing, you will hit it every time
Content is anything that adds value to the reader's life
Today it's important to be present, be relevant and add value
Marketing is no longer about the stuff that you make, but about the stories you tell
What separates design from art is that design is meant to be... functional
The best marketing doesn't feel like marketing
Nobody reads ads. People read what interests them. Sometimes it’s an ad.